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Intercom
Send in-app discounts to lapsed customers with intercom
Send in-app discounts to lapsed customers with intercom
Marketing
Retail

Send in-app discounts to lapsed customers with intercom

If your lapsed (or churned) customers come back to your website or app, it might be your last chance to engage them. Use Intercom to show lapsed customers some love by providing a discount notification when they sign into your app or website.

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How it Works

Goal

When your customers have lapsed and they come back to your website or app it might be your last chance to engage them. Show lapsed customers some love by providing a discount notification when they sign into your app or website with Intercom.

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How you do it

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  1. Setup your Data Warehouse as a Source in GrowthLoop
  2. Setup your customers table from Data Warehouse
  3. Activate Intercom as a destination
  4. Create an audience in GrowthLoop
  5. Select customers that made 1+ purchases
  6. Select customers that have not made a purchase in 45 days.
  7. Export to Intercom
  8. Navigate to Intercom to view your customer segment.
  9. Your audience will continue to load to Intercom every day with updates.
  10. Create an Intercom campaign to provide a discount code to lapsed users upon login.
Documentation
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Recipes
Send in-app discounts to lapsed customers with intercom

Send in-app discounts to lapsed customers with intercom

If your lapsed (or churned) customers come back to your website or app, it might be your last chance to engage them. Use Intercom to show lapsed customers some love by providing a discount notification when they sign into your app or website.

Find different use cases

Why implement this use case?

  • Re-engaging your lapsed customers can be more effective and less expensive than acquiring new ones, as they’ve already found value in your product or service before.
  • Offering them special discounts can help these shoppers with waning interest feel special, and feel like they’re getting more bang for their buck. Buyers are also more likely to purchase with a coupon. CapitalOne Shopping reported that buyers were 18% more likely to switch back to an old brand with a coupon, and that 93% of customers are open to repeat purchases when offered good discounts.
  • You can expand your relationship with these individuals and turn disengaged, past customers into loyal advocates with thoughtful messaging and offers. This may improve the likelihood for upsells and increasing the customer lifetime value.

Goal of this use case

Increase revenue and sales by winning back customers that have lapsed or churned.

Tools and platforms you need

1

Data Source

Data source, such as a cloud data warehouse like BigQuery, Snowflake, or Redshift.

2

Data Activation

Data activation tool, such as a composable CDP (like GrowthLoop).

3

Intercom account

Data sources you need

List the data sources needed for this particular use case (such as ticket purchases, memberships, etc.)

Transaction history

Coupon usage data

How to set up this use case in GrowthLoop

Step 1

Add your data warehouse as a Source in GrowthLoop (or your data activation tool).

Step 2

Create your customer table in your data warehouse and ensure that it includes fields for transaction history, current coupons, and email performance data.
Learn more about preparing customer data for GrowthLoop.

Step 3

Activate Intercom as a destination.

Step 4

Create an audience in GrowthLoop.

Step 5

Apply filters for customers who made one or more purchases.

Step 6

Select another filter for customers who have not made a purchase in 45+days.

Step 7

Export the audience to Intercom.

Step 8

Navigate to Intercom to view your customer segment. Your audience will continue to load to Intercom with updates every day.

Step 9

Create an Intercom campaign to provide a discount code to lapsed users upon login.

Step 10

Measure your results based on the sales from these promotions.

‍

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