Create Salesforce opportunities by identifying possible ticket buyers
Create Salesforce opportunities by identifying possible ticket buyers
Sales & CRM
Media, Entertainment & Sports

Create Salesforce opportunities by identifying possible ticket buyers

Automatically identify the fans that are likely to purchase season tickets and add them as Salesforce Opportunities for sales to engage.

Try GrowthLoop
Supercharge 
Salesforce
Flywheel
with your customer data.
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How it Works

Goal

Some fans show signs of high propensity to buy season tickets. When they do, you can automatically add them as Salesforce Opportunities for sales to engage.

How you do it

  1. Setup your Data Warehouse as a Source in GrowthLoop.
  2. Setup your customers table from Data Warehouse.
  3. Activate Salesforce as a Destination.
  4. Create your audience in GrowthLoop.
  5. Select fans who have purchased more than 10 tickets in the last 90 days.
  6. Select fans whose first purchase date is greater than or equal to this year.
  7. Select fans who are not season ticket holders.
  8. Export to Salesforce.
  9. Navigate to Salesforce > Opportunities > Opportunities List. Your audience will take 24-48 hours to fully populate.
  10. Your audience will continue to load to Salesforce every day with updates.

Documentation
How to Guide

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Create Salesforce opportunities by identifying possible ticket buyers

Automatically identify the fans that are likely to purchase season tickets and add them as Salesforce Opportunities for sales to engage.

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Why implement this use case?

Goal of this use case

Tools and platforms you need

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Data sources you need

List the data sources needed for this particular use case (such as ticket purchases, memberships, etc.)

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How to set up this use case in GrowthLoop

Step 1

Link your DV369 account to GrowthLoop to share audience lists (GrowthLoop needs to be listed as a partner account in DV360).

Step 2

Add DV360 as a destination in your GrowthLoop dashboard.

Step 3

Create an audience in GrowthLoop from your organization’s single source of truth data in your cloud data warehouse.

Step 4

Find the audience you want to use and export that audience to DV360.

Step 5

Select your campaign type, export schedule (how often you want the audience to export), and personalization fields.

Step 6

Select your campaign type, export schedule (how often you want the audience to export), and personalization fields.

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